Lian Kramer, a fresh and fearless fashion brand, we crafted a visual identity that exudes strength, energy, and contemporary style. Lian Kramer is for women who embrace the now—who are confident in their choices and unapologetically in tune with the latest trends. Our approach to the branding combines striking red tones with a dynamic, memorable symbol that commands attention.

The vibrant, bold color palette speaks to the brand’s power and vitality, while the symbol is designed for instant recognition, leaving a lasting impression. Every element of this brand identity was created to resonate with the modern woman—one who is not just following trends but confidently wearing them, season after season. This is a brand that stands out, speaks volumes, and remains unforgettable.