The Pharma brand arose from my personal story. When I was a freckled kid and boy I was not willing to apply sunscreen and protect my freckles because it was considered "nerdy", "not cool" or "unusual". Sunscreen is essential to keep freckles and from there I went to the brand. Pharma, believes in change that comes voluntarily and not that you are forced to smear. With this brand all the young people will want to be part of the bunch and spread and use our products.

So go out and celebrate your freckles.